Chatbot Marketing As An Artifical Intelligence Marketing Tool – F. Görgün Deveci̇, Tuğba Yıldız – Nobel Bilimsel Eserler

Technological changes and transformations have also led to changes in the marketing field. Along with modern marketing approaches, the marketing field has become a customer-centric structure. Therefore, it is crucial to stay up-to-date with the latest trends and apply them effectively in marketing. Our book, Chatbot Marketing as an Artificial Intelligence Marketing Tool, examines all aspects of chatbots, which can be considered one of the fundamental tools of artificial intelligence, and focuses on the concept of chatbot marketing. The first chapter of the book address the evolution of the web, the second chapter discusses marketing evolution, the third chapter explores artificial intelligence, and the fourth chapter examines artificial intelligence in marketing. The final and fifth chapters address chatbots. We hope that our book, which examines artificial intelligence in marketing with a specific focus on "chatbots," will be of interest to both researchers and all readers interested in and following this topic. We wish you an enjoyable reading...