The Social Media Report of the Turkish Radio Market in the New Digital Age – Michael Kuyucu – Zinde Yayıncılık

This book is about the transformation of radio medium from traditional media to new media. The book explor the history of radio and its effects in the development of formats. In the second part of the titled “The Social Media Report of the Turkish Radio Market in the New Digital Age” you may find a very detailed research of how radio convergences with social media in the sample of Turkey. Th author of the book who is a media Professional and a radio man from 1994 made a deep research on the social media accounts of Turkish radio stations and explored how these radios used their Twitter and Facebook accounts for communication and survive in the market. The book gives s a detailed analysis of the social media accounts usage for the first seven months of 2018. İn the final part of the book there is a social media marketing analysis and some advice for the social media use of Turkish radio stations.