Digital Management – Bülent Akkoyun, Gönül Gül – Nobel Bilimsel Eserler

This study examines how digital transformation is integrated into business strategies within a clear and measurable framework. It highlights the relationships between big data analytics, AI-driven decision-making processes, the digitization of the customer experience, and operational efficiency. Each chapter provides systematic steps for developing digital solutions aligned with organizational goals: digital strategy design, change management processes, the implementation of digital management processes, and issues related to adapting to these processes are addressed. It provides the methodological framework that management teams need to strengthen their digital capabilities. This book will serve as a reliable reference for decision-makers to sustain their competitive positions and carry out more effective and efficient management activities.