İnternational Services Marketing: New Trends And Updated Terminology – Evla Mutlu Kesici, İge Pırnar Tavmergen, Melih Tütüncüoğlu, Metehan İğneci – Detay Yayıncılık

This book had become a significant input for the fourth generation universities as well as actors of Industry 4.0 by augmenting the advanced topics of Services Marketing in a reader-friendly format to the final reader.It is almost not possible to witness a huge list of highly qualified contributors in a single academic output. I congratulate 51 contributors one-by-one also proves the importance of the title.I am happy to forward advanced topics of “Services Marketing” for your kind knowledge that will take its place permanently in your digital devices even before and through Industry 4.0.